Club Red
Role
Brand Planning & Space Design
Date
2023
Client
Private Client
Club Red "Red" is an elegant and high-end private social club; it inherits the unique taste of the owner, and the interior is filled with various modern and retro artworks by the owner; the overall style is also a fusion of elegant modernity and Art-Deco.
The "Red" LOGO is inspired by the club brand concept and space language: the slender II is taken from the symmetrical Art-Deco style column shape; the semi-elliptical shape is the dramatic arc element in the space; the two are combined to form the elegant "R".
In the space design, implicit vertical lines and dramatic arcs are used; warm Chinese red and elegant brown and black are used to achieve the balance of space and color; presenting the concept of "Fusion".
"Red" spatial strategy: In terms of language, Chinese red & dramatic arc elements have become a unique spatial visual brand identity, and are balanced in the brown and black Art-Deco background.
